Make your « site centric » data
the springboard of your digital performance.
We help you to continuously optimise your conversion rates by identifying new drivers of growth and by activating these using market personalisation solutions such as Frosmo, AB Tasty and soon Google Optimize 360.
In order to adapt the suitability of your digital pathway to each of your visitors, we will analyse your data, identify the behaviours and modify the user experience on the fly (without any intervention from your technical team).
Each experience is measured and the impact on your operations is priced.
We construct your dashboards using Bento Analytics, Google Sheets or Excel so that they can be updated with a single click in the time it takes to have a coffee.
When you need to broadcast your dashboard 24/7, we propose the use of our Saas solution Bento Analytics, enabling multi-source dashboards to be designed and updated (Google Analytics, Back-Office, AdWords, Twitter & Facebook, etc.), on mobile, tablet and desktop.
Bento Analytics enables you to combine data over your various information systems and external sources to create information which is enriched and fully accessible from anywhere.
The challenge here is to transform the data into information and then to convert that information into knowledge so that knowledge can ultimately be turned into the basis for action.
Data and reports don’t provide much information. The value resides in the analysis which is carried out to provide specific insights for a decision.
The analysis extends into the recommendations we make to let you focus on your objectives.
Combined with your business knowledge, we are also able to help you bring the spark of knowledge so you can achieve your goals.
We build your web analytics platform on your entire perimeter (sites, applications, back-office, etc.), enabling you to have the figures you need to manage your digital activities at any time.
All of the Digital Analytics approaches are based on data collected in a rich and perfectly viable manner.
In order to respond to this essential need for the development of a "data driven” approach, we have been carrying out extremely robust implementation processes for more than 7 years enriched by your back-office and/or by your CRM enabling the provision of informative and actionable professional KPIs.
From the specification of the professional and digital KPIs you need to the delivery of your Digital Analytics platform adapted to the different professions in your structure (acquisition, merchandising, etc.), we intervene at each level of deployment, supporting your IT team with the implementation of tag management and tagging plans and verifying each piece of data collected in minute detail.
The period during which a digital asset is redesigned is also often the point at which you redesign your Analytics implementation: there is a need for new KPIs and more detailed segmentation, the collection of new interactions with your clients and the implementation of tag management system. Wasabi Analytics helps you to benefit from this stage to design and provide you with a « user centric » data basis to respond to the needs of the coming years.
Before the implementation of this new version of your digital asset, we can also help you to see your clients’ expectations clearly by analysing your collected data. From the actual use of provided features to the list of encountered problems, we can provide you with indicators which enable you to prioritise the stages of your new project and to arbitrate within these priorities.
While it is perfectly fine for there to be small deviations (less than 5%) between the eCommerce data from your back-office and those from your Analytics solution, such a situation should not develop significantly: this also robs you of perennial KPIs and their history (conversion rate, volume of business etc.). You and your team will come to doubt all of the site centric metrics you have.
Therefore and in the event of significant differences between your « site centric » data and information from other sources, you need to understand these discrepancies and to analyse them so you can ultimately correct them or assume them.
Tell us your concerns and we will find a solution which will restore the confidence you have in your data.
Your digital platforms will develop with new sections and features, and your requirement for information will also develop with a greater “data” maturity in the team. Data collection is never frozen, it must develop with you and your profession.
Whether it is a new functionality you’re proposing or an existing one that you wish to analyse in greater detail, don't hesitate to tell us about the development of your tracking plan.
Are you about to make a decision on a subject and the right answer is lurking in your « user centric » data?
- Should we replace self-promotion on the homepage with a block of reassurance?
- Would it be more effective to allow “guest mode purchase” without account creation?
- Would your conversion rate increase significantly by reducing forms in your checkout pages?
Let us carry out an ad hoc analysis of the issue and you can make your decisions with complete peace of mind.
From the workshop to the provision of support and individual Google Analytics certification, we offer you a transfer of knowledge adapted to your needs.
Get in touch with us and tell us what you need.
The management of the tags on your site requires particular attention: deploying them correctly and ensuring that they function well guarantees you reliable data collection, fair KPIs and the opportunity to make marketing decisions with full awareness of the situation.
If your projects involve the use of new tags and you do not have the ability to do this in house, let our tagmasters manage that for you and your operations will not be obstructed!
Throughout the year, you regularly have little, one-off requirements from Digital Analytics (a statistic, a little ad hoc report, a correction to the tracking plan, a last minute revenue report).
Contact our team of consultants to benefit from our expertise: your ask your questions via email or telephone and we will take charge of the issue, no matter how small, until you have the response you need.
Do you urgently need a full analysis report for a meeting, to clarify a behavioural mystery or to validate an ergonomic hypothesis?
Stay focused on your professional issues and let us produce the document you need. Processing « site centric » data is part of our day-to-day work and we will provide you with a reliable, verified document very quickly.
Has the work to be done on Digital Analytics now become a significant need but you have not yet recruited somebody to manage this?
Entrust us this work in the meantime: we manage these tasks on a day-to-day basis and will carry out a full handover when your new recruit joins you!